Of all the cultural moments that took place in the UK during the period of 2021, few were as enduring and as divisive as the opening of Salt Bae’s London restaurant in September.
The Turkish chef, whose real name is Nusret Gokce, shot to stardom as a meme in 2017, when a video of him sprinkling salt liberally down his forearm and onto a steak, went viral. Today, he still adopts the idiosyncratic pose that made him famous both in his restaurants within a performance for customers and wherever he’s photographed in public places.
It’s this hyper-awareness of the particular internet loves that has made Salt Bae such successful, both as a public personality and in his restaurant business. It is often his life force for years, allowing him to grow far beyond the confines of your meme in a way no other real-life subject of a meme has been able to.
Gokce opened his first restaurant in Istanbul in 2010, after working in several restaurants in Argentina and the US to widen his experience in the industry. His luxury steakhouse chain, Nusr-et (a play on his own name and the word “et”, which means “meat” in Turkish), has since spawned practically 30 establishments and regularly hosts high-profile celebrities, politicians, sportsmen, you name it. The glittering guestlist bolstered Nusr-et’s reputation as a location in which you can eat and become seen eating.
And yet, how Salt Bae has had the opportunity to open restaurant after restaurant, in a few of the most sought after locations in the world – Dubai , Los Angeles, New York, London – despite constantly obtaining negative reviews is something of a miracle. When his NYC restaurant opened in 2018, critics described his giant steaks and hunk of meat as “bland and boring”.
Below are the latest Salt Bae (Nusr-Et) prices.
Picked for you
|Nusret Wagyu Burger (Picked for you)||$29.95|
|Baklava (Picked for you)||$25.00|
|Saltbae Burger (Picked for you)||$24.95|
|Nusret Special Salad (Picked for you)||$28.00|
|Sirt (Serves 2) (Picked for you)||$140.00|
Stay Home Special
|Istanbul Steak (Serves 2)||$100.00|
|Sirt (Serves 2)||$140.00|
|Sirt (Serves 3)||$210.00|
|Ottoman Steak (Serves 3)||$190.00|
|Saltbae Tomahawk (Serves 3)||$275.00|
|Amor (Serves 2)||$350.00|
|Amor (Serves 3)||$450.00|
|Amor (Serves 4)||$550.00|
|Gold Istanbul Steak||$590.00|
|8 Hours Roasted Asado (Serves 2)||$150.00|
|8 Hours Roasted Asado (Serves 3)||$195.00|
|8 Hours Roasted Asado (Serves 4)||$250.00|
|8 Hours Roasted Asado (Serves 5)||$295.00|
Starters ,Burgers & Sandwiches
|Meatball with Cheese||$39.95|
|Nusret Wagyu Burger||$29.95|
|Nusret Special Salad||$28.00|
|Herb Crusted Fries||$15.00|